Analytics-led support
Redwood Group helps asset-heavy outdoor businesses increase revenue by fixing the systems that control utilization, pricing, and conversion.
We do not focus on activity.
We focus on mechanics.
If your business relies on physical assets and time-bound availability, revenue is constrained by how those assets are deployed. Our work is designed to surface those constraints and correct them with measurable impact.
The problem we solve
Asset-heavy outdoor businesses are constrained by physical capacity and time. Revenue is rarely limited by effort. It is limited by how assets are priced, allocated, and utilized.
Common issues we see:
Assets idle during sellable time
Flat pricing despite variable demand
Bookings blocked by manual processes
Demand leaking before it reaches assets
No visibility into which assets actually drive revenue
Top-line revenue hides these problems. They only become clear when performance is measured at the asset and time level.
what we measure
We focus on a small set of metrics that directly control revenue.
Revenue per asset per day
How much value each asset generates over time. This is the primary outcome metric.
Utilization of sellable time
The percentage of time assets are actually producing revenue during hours they could be sold.
Pricing efficiency
How closely pricing reflects real demand and capacity constraints.
Conversion from inquiry to booking
How effectively demand turns into revenue.
Revenue leakage
Revenue lost to idle capacity, friction, cancellations, and poor allocation.
If these metrics are not improving, revenue will not improve.
how we work
We follow a simple, repeatable process.
Map assets and time
We identify revenue-producing assets, sellable time windows, and operational constraints.
Diagnose the constraint
We analyze utilization, pricing, and booking flow to determine what is actually limiting revenue.
Build the system
We implement targeted changes such as pricing rules, allocation logic, booking improvements, and automation to address the constraint directly.
Optimize continuously
We monitor performance and adjust as demand, seasonality, and constraints change.
The goal is not activity. The goal is consistency and durability.
outcomes & next steps
When asset utilization, pricing, and friction are corrected, asset-heavy outdoor businesses commonly see:
10–25% increase in utilization of sellable time
15–35% increase in revenue per asset
10–30% increase in average booking value
20–40% reduction in revenue leakage
30–60 days to measurable impact
Results vary by operation, but the mechanism is the same: system corrections, not increased activity.
Every engagement begins with a Revenue Diagnostic.
It establishes visibility, identifies the primary constraint, and determines whether further work is justified.